There are hundreds of online operators, and it is often wondered if remaining loyal to only one is to the advantage of the player. According to Alex Donohue, most players place the majority of their online bets with one operator. Online players have one go-to casino, while others have a whole suite of apps on their smartphone. The main thing is that punters are not only motivated by price.
Online Operators Need to Impress Players to Survive
Online players that do shop around still like to keep their entertainment funds at one operator or in one place. Operators that are prepared to go above and beyond the player’s expectations attracts the most significant online player audience.
Fast Withdrawals Remain the Main Benefit
The main benefit is easy and fast withdrawals, while marketing that offers a perception of value to the player are favoured. Promotions differ at each operator as they try to entice the online players, especially new players. It is most important to reward existing members for their loyalty, although this could be quite a costly affair for the casino.
Sportsbooks that attempt to create brand awareness by sponsoring championship football teams or premier leagues often face financial difficulties. A good example is two well-known operators, 188Bet and BetBright, that had to close their sportsbooks.
Fierce Competition Part of the Online Casino Industry
There can never really be too much competing, and that is still true even after the recent closures of two sportsbooks. The winner in loyalty remains the member, keeping VIPs and existing members happy is almost more critical than enticing new ones. Once a player is happy, they like to settle down with one casino. Familiarity is what keeps most players loyal, add great rewards, and you could end up with a life-long player.
New Player Attraction vs Taking Care of Loyal Players
The mistake that operators make is to focus so much on enticing new players and to take care of loyal members that they lose balance. It is essential for the online casinos to back themselves and their products, first. Without any resources, it is impossible to remain in business without stress or to take good care of members.
USA Legalises Sports Betting Impact on Online Operators Catering to US Players
The legalisation of sportsbooks in the US also has a significant impact on some online operators that offered services to the USA. Most US players are pleased with the legalisation of sports betting and might pledge their loyalty to USA based casinos.
Information Hubs Way of Survival to Online Operators
On the other hand, the gambling industry continues to fight relentless marketing and advertising battles. These are not about to end anytime soon, and most online casinos will need to transform into information powerhouses to survive. Regular news updates, promotional marketing and fun and informative articles are a way to attract the attention of players and everyone else, online.